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The plan outlines values, priorities and goals for the department and focuses on four pillars: graduating leaders, winning championships, galvanizing the community and building a strong, sustainable organization.

鈥溾�楾he Bear Down Blueprint鈥� sets a clear course for our department 鈥� one grounded in collaboration, built on accountability and centered on our student-athletes,鈥� UA athletic director Desire茅 Reed-Francois said . 鈥淚t鈥檚 a roadmap for not only how we lead, but how we serve the University of Arizona and the people of our great state.鈥�

The plan was shaped by 鈥渆xtensive input from student-athletes, staff, coaches, faculty, alumni, donors and fans,鈥� per the news release. accompanying the announcement features 20 speakers, including Reed-Francois; UA president Suresh Garimella; football coach Brent Brennan; men鈥檚 basketball coach Tommy Lloyd; women鈥檚 basketball coach Becky Burke; football quarterback Noah Fifita; gymnast Emma Strom; and donors Humberto Lopez and Ginny L. Clements.

The plan arrives in the wake of the House settlement, which will enable student-athletes to participate in revenue-sharing for the first time in the history of college sports. It includes some . Among them:

鈥� Balancing the athletic department鈥檚 budget by June 2026.

鈥� Securing NCAA postseason berths in at least 75% of team sports annually.

鈥� Achieving an annual winning percentage of .600 or better across all team sports.

鈥� Achieving a top-three finish in the Big 12 All-Sports Standings within five years.

鈥� Winning at least five conference championships (regular season or tournament) across all sports within five years.

鈥� Achieving a 5% annual increase in total attendance across all athletic events.

鈥� Growing student attendance and ZonaZoo involvement by 10% annually across all ticketed sports.

鈥� Ensuring that 85% of corporate partnerships have multi-year contracts.

鈥� Increasing total partnership revenue by at least 15% year over year.

鈥� Securing a minimum of 10 new partners annually.

鈥� Hosting 90 community and alumni outreach events per year.

鈥� Growing social-media followers by 5% annually.

鈥� Driving over 65 million visitors to Arizona Athletics broadcasts and digital channels.

鈥� Achieving $27 million in total fundraising revenue by June 2026.

鈥� Increasing the donor base by 10% by June 2031.

鈥� Achieving a 10% increase in the season-ticket-holder base and 25% growth in group sales by June 2031.

鈥� Achieving a top-three ranking in the Big 12 in attendance in ticketed sports.

鈥淭his is a plan about clarity, purpose and discipline,鈥� Reed-Francois said in the release. 鈥淲e are building a model that can support the modern student-athlete while positioning Arizona to thrive competitively and financially. We are not just adapting 鈥� we are preparing to lead. This plan is not just aspirational 鈥� it鈥檚 actionable.

鈥淲e鈥檝e established the framework, the benchmarks and the accountability to move with purpose. Our mission remains clear: To develop and graduate leaders, win championships and unite our community through the power of sport.

鈥淲e鈥檙e deeply grateful to everyone who contributed to this process 鈥� the Eller College of Management, our student-athletes, coaches, staff, campus partners and supporters 鈥� for helping shape a vision we can all be proud of.鈥�